Why impression are only the staring point for you marketing strategy.

What is impression based marketing?

Impression based marketing is a type of advertising that focuses on the number of times an ad is seen, rather than on the number of people who interactive with the ad. Impression can be a effective as a starting matrix for calculating your digital marketing. Digital impression or branding campaigns, where the goal is to build awareness and familiarity with a product or company.

The flaws in impression based marketing – why it’s not as effective as people think

Impression based marketing may seem like a surefire way to reach potential customers, but there are a number of flaws with only measuring impressions as the base of your marketing strategy approach. First, impressions are often quickly forgotten. Studies have shown that people are more likely to remember an ad if they see it multiple times, this is the value of impressions. But remembering and buying are two different things. You have to taking into account the goals of the campaine. It it to just show up or to convert a sell.

Second, impressions do not always equal sales. Just because someone sees an ad does not mean that they will be interested in the product or service.

“Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.” – Google

How to actually track your return on investment (ROI) with impression based marketing

If you’re running a business, it’s important to know whether your marketing efforts are paying off. Otherwise, you could be wasting a lot of time and money on campaigns that aren’t doing anything to help your bottom line. So how can you actually track your return on investment (ROI) with impression based marketing? The first step is to set up some sort of tracking system. This could be as simple as setting up a Google Analytics account and adding a tracking code to your website. Once you have a way to track visitors, you need to start collecting data. This data can include things like the number of impressions your ads receive, the click-through rate (CTR), and the conversion rate (the percentage of people who take the desired action, such as making a purchase). Once you have this data, you can start to calculate your ROI. For example, if you spend $100 on an ad campaign and it generates 1000 impressions, that’s a cost per impression (CPM) of $0.10. If the CTR is 1%, that means 10 people clicked on the ad. And if the conversion rate is 2%, that means 2 people made a purchase. So in this case, the ROI would be 200%. This means that for every dollar you spent on the campaign, you made two dollars back in sales. Of course, your mileage may vary – some campaigns will have a higher ROI than others – but this formula can give you a good starting point for calculating your own ROI.

Tips for implementing an effective ROI-based marketing strategy

Return on investment, or ROI, is a key metric for any marketing campaign. After all, what’s the point of spending money on marketing if it doesn’t ultimately lead to more sales? While calculating ROI can be complex, there are a few simple steps that any business can take to ensure that their marketing efforts are effective.

• First, set clear goals (or KPI’s) for your campaign and make sure that everyone involved understands what you’re trying to achieve.

• Second, track all of your leads carefully and determine how they found out about your product or service.

• Third, calculate the lifetime value of each customer and focus on acquiring high-quality leads who are likely to stick around for the long haul. By following these simple tips, you can ensure that your marketing campaigns are delivering real results.

If you’re not tracking your return on investment, you’re not using impression based marketing right. Make sure you know exactly what your goals are and how to measure whether or not you’re achieving them before embarking on an impression based marketing campaign. You might be surprised to find that businesses similar to yours have found success with impression based. If you want help devising an effective ROI-based marketing strategy, we’re here for you. Contact us today and let’s get started!